SELA BLUE FOREVER WHITENING TOOTHPASTE 65 ML

Citrus, lime, licorice, and peppermint come together in a toothpaste inspired by Mediterranean nostalgia and childhood memories of freedom on the open water. Blue Forever is a four-dimensional whitening system gentle enough for daily use. Deep cleansing sodium lauryl sulfate works alongside exfoliating hydrated silica and polishing hydroxypatite to reveal brighter teeth. Sodium bicarbonate strengthens enamel naturally. Anti-inflammatory limonene from citrus and antioxidant edelweiss extract improve bacterial balance and support healthy gums. Betaine, a natural amino acid, hydrates and nourishes, while mineralizing hydroxypatite provides targeted care for sensitive teeth. A love letter to the ocean—and to the feeling of being young, careless, and free.