R13 approach to fashion is demystifying, as the cut-and-paste logic of most of the pieces of their collections create new shapes from already existing patterns, destroying the classic idea of fashion. The denim is re-worked, reimagined, and sewn together creating illusions on the body: jeans, maxi and mini skirts, t-shirts, sweaters and hoodies are grunge with a luxe appeal, taking inspirations from rock music and the underground imaginary.