Created in 1978 from the creative mind of Renzo Rosso, Diesel is, more than a brand, a proper lifestyle company, which products are characterised by the passion, creative freedom and individuality. Their Manifesto: “We decode the world around us, take it apart and unlock what we thought we knew. We see differently and unite with those who see it too. Draw your own path. March in the streets with us. Especially the ones our streets are on”.