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Helmut Lang is Back

Breaking with convention was one of the main goals of Helmut Lang’s work.
The new collection features both pieces that are a nod to the brand’s archive – the basic tops, nipple-baring tanks, the brand’s original logo – and new designs. HBA’s Shayne Oliver designed a collection with Dazed Editor-in-Chief Isabella Burley as the brand’s Editor-in-Residence, but more projects are soon to be revealed.
Lang’s bond with arts is still going as Helmut Lang Seen by Shayne Oliver has been portrayed by Ethan James Green, such as past campaigns were shop by well-renowned artists such as Robert Mappelthorpe. The campaign features contemporary and iconic names of the fashion scene, but also actors, activists, designers.

PHOTOGRAPHER: ETHAN JAMES GREEN
EDITOR-IN-RESIDENCE: ISABELLA BURLEY
STYLING: ROBBIE SPENCER
HAIR: HOLLI SMITH
MAKE-UP: KANAKO TAKASE
SET DESIGN: JULIA WAGNER
CASTING: ESTABLISHMENT
CREATIVE ADVISORY: FRAMEWORK